Digital Fundraising Manager

Canadian Wildlife Federation

Ottawa, Ontario, Canada

Full time


Nov 13

Your Connection to Wildlife

As one of Canada’s largest not for profit leaders in wildlife conservation, research, and advocacy, we are seeking to fill the following position…

Digital Fundraising Manager

Who we are:

The Canadian Wildlife Federation (CWF) is a national not-for-profit charitable organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat. By spreading knowledge of human impacts on the environment, developing and delivering educational programs, conducting research, promoting the sustainable use of natural resources, and advocating for effective wildlife policy and regulation, CWF strives for a future in which Canada’s wildlife is conserved for generations to come.

Diversity is a fundamental part of our core values; we create every opportunity to become more inclusive. We encourage applications from qualified candidates from all diverse communities including, but not limited to, Indigenous persons, racially visible persons, people with disabilities, 2SLGBTQ+, and women in non-traditional roles. If you require accommodations during the recruitment process, please notify HR at any time.

Position Overview:

The Manager of Digital Fundraising is a pivotal role within our organization, responsible for executing and managing our digital fundraising campaigns. This role combines a deep understanding of digital marketing, campaign management, budgeting, and strategic development to ensure our organization has the necessary funds to continue our critical work in conservation.

Key Responsibilities:

  • Strategic Implementation: Implement a robust digital fundraising strategy to increase donor engagement and revenue. Focus on Key Performance Indicators (KPIs) such as improving conversion rates, and average gift.
  • Campaign Management: Support the planning, execution, and optimization of all digital fundraising campaigns across various platforms (social media, email marketing, Pay Per Click (PPC), etc.).
  • Budgeting & Reporting: Help manage the digital fundraising budget, ensuring Return on Investment (ROI) and cost-effectiveness. Provide regular updates on campaign performance, conversions, and expenditure.
  • Collaboration: Work closely with other departments, such as Communications and Programs, to integrate fundraising strategies into broader organizational efforts.
  • Donor Engagement: Cultivate relationships with donors through tailored online communication strategies, ensuring they are engaged and informed.
  • Stay Updated: Keep abreast of the latest digital marketing and fundraising trends to incorporate best practices into our strategy.
  • Team Leadership: Manage, and guide both internal and external team of marketing and fundraising specialists.

Education and Experience:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree would be an added advantage.
  • Minimum of 5 years of experience in digital fundraising or digital marketing, preferably in the non-profit sector or with an e-commerce focus.
  • Demonstrated experience in managing and executing digital campaigns that drive results.
  • Strong financial acumen with proven experience in budgeting and financial reporting.
  • Proficiency with digital marketing tools, including analytics, Customer Relationship Management (CRM) systems, email marketing platforms, and more.
  • Experience working in an environmental/conservation organization.

Skills and Attributes:

  • Exceptional analytical and strategic thinking abilities.
  • Ability to prioritize and manage multiple projects simultaneously.
  • Strong interpersonal and collaboration skills.
  • Excellent written and verbal communication skills.
  • A genuine passion for conservation and the mission of Canadian Wildlife Federation

Preferred Qualifications:

  • Experience working in an environmental/conservation organization.
  • Demonstrated experience with HubSpot, MailChimp etc.
  • Strategic development, program management, and budgeting experience.
  • Bilingual (French and English). Mandarin/Cantonese a plus

Work Conditions

  • Permanent, full-time at 37.5 hours per week. Overtime as required.
  • Location: Head Office in Ottawa, ON with hybrid flexibility to work from home two consecutive days per week.
  • Manual dexterity required to operate computer and peripherals.
  • Interacts with employees, and various management levels.
  • Repetitive work.

Why work with us?

  • Opportunity to make a tangible difference in Canada's conservation efforts.
  • We are a rapidly growing team of forward-thinking individuals who all share a common passion, the Canadian outdoors!
  • Friendly and casual work environment
  • Transparency between various levels of management
  • We are committed to building a more diverse workforce
  • Work-life balance
  • Frequent and relevant professional development opportunities related to career and personal growth.
  • Competitive benefits package at no cost to you, enrollment in group RRSP, in addition to free enrollment in our Employee and Family Assistance Program (EFAP).
  • Opportunity to expand your network of fundraising, education, conservation, and program experts.

APPLICATION DEADLINE: This position will remain posted until filled.

HOW TO APPLY: Cover letter and resume should be submitted online. Only the candidates who meet the qualifications and experience for the position will be contacted for an interview. We thank you for your interest in the Canadian Wildlife Federation.

We are committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that job applications please identify any accommodation requirements by contacting the Human Resources department when selected for an interview.

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